Communication campaign for waste collection
Simbiosy designed a comprehensive communication campaign for La Selva del Camp, Tarragona, optimizing the selective collection of waste. It included analysis, selection of effective channels, and informative materials, seeking to raise citizen awareness and encourage their participation for a more sustainable municipality.
Location
La Selva del Camp (Tarragona)
Year of Start
2021
Beneficiaries
La Selva del Camp City Council and citizens
Service
Communication campaign for waste collection
Project description
Simbiosy designed and implemented a comprehensive communication campaign for the citizens of La Selva del Camp, with the aim of optimizing the selective collection of waste. The project ranged from analyzing the initial situation to selecting effective communication channels, ensuring a personalized and high-impact approach.
The campaign included the creation of attractive informative materials, the organization of awareness-raising events, and a dissemination strategy through local media. The main objective was to increase citizen awareness about the importance of correctly separating waste and to encourage their active participation in the selective collection system, thus promoting a more sustainable municipality.
Results obtained
- Communication campaign adapted to the municipality
- Greater awareness of selective collection
- Potential improvement in selective collection rates
To highlight
- Design of a comprehensive communication campaign
- Increased citizen awareness
- Improved efficiency in selective collection
